Brand Lab

A brand is infrastructure. It has to hold up on a storefront, a pitch deck, a T-shirt and a festival banner, long after the guidelines PDF has been filed away. The Brand Lab builds brands that way, from the research underneath to the things people pick up and wear.

How we work

1. Start with purpose. Before we design anything, we find out what the organization is for and what problem it solves, then study the field around it. For Fruit Snack Streams, an early childhood education tool, that meant building the identity around the hardest moments in a classroom day: the transitions between activities.

2. Build a system, not a logo. Type, colour and marks are designed as a kit that works at every size, from a browser tab to a billboard. We deliver full logo sets in every colourway and type that adapts across screens.

3. Put it in motion. People meet a brand in video, on walls and in rooms, so we design for those places. That includes video and motion libraries, and mockups in real settings.

4. Take it off the screen. The last step is the one most brand projects skip: patterns, apparel, merchandise and events. For the Southwest Action Group, the brand carries into SW Fest, their annual community festival, including the event branding, press releases and promotional materials.

Projects

Fruit Snack Streams: identity for an early childhood education tool, built around the transitions in a classroom day.

Southwest Action Group (SWAG): a community brand that carries into SW Fest, their annual festival.

Have a brand that needs to do more work? Book a consultation.